Vehicle import from Europe with clear accountability.
Imported vehicles can come with mileage discrepancies, hidden defects and complex paperwork. Autoplaza helps you reduce that risk with professional sourcing, independent checks and managed delivery to Bulgaria.
Who guarantees the car is clean?
Mileage and history are checked before purchase through independent reports, service data and inspection where available for the selected market and seller.
The final price — always a surprise
Transport, eco tax, VAT, registration and insurance should be clear before purchase. We prepare the cost breakdown in advance.
What if something goes wrong?
Transport damage, missing documents and registration issues need clear responsibility before you commit.
I have no time for this bureaucracy
COC documents, Intrastat declarations, vehicle registration... The process is a maze of institutions and deadlines.
Our story
20+ years in the automotive business
Autoplaza has sold vehicles since 2008 and has completed more than 4,000 sales. The story started even earlier: the team behind Autoplaza founded its first leasing company in 2004, as vehicle leasing in Bulgaria was developing.
Two decades later, thousands of deals and hundreds of checks have built practical experience. We know what a good vehicle looks like, what can go wrong after purchase and what matters to you: transparency, security and peace of mind.
Autoplaza is part of ELG (Euroleasing Group EAD), a leasing holding listed on the Bulgarian Stock Exchange. That gives you audited reporting, public transparency and corporate accountability.
The turning point
Why we started importing
For years, Autoplaza sold vehicles from the group's operational leasing fleets: returned vehicles from Amigo Leasing, Uplease and Simpl. That gave verified history and clear maintenance, but clients wanted broader choice.
Then we saw something our clients had long known: the same car costs much less at European B2B auctions — Auto1, Openlane, eCarsTrade, BCA. The problem? These auctions are closed to private buyers. Access requires a license, business registration and experience.
We had all three. The question wasn't whether we could do it — but why we hadn't done it sooner.
We decided to work directly for you: find the vehicle you want, check its history, condition and documents, and organize delivery to Bulgaria.
The import-on-demand service is new, and we are transparent about that. What stands behind it is 20+ years of automotive experience, a corporate structure that manages each step, and a team that understands sourcing, leasing, documentation and delivery.
We do not just sell vehicles. We find your vehicle.
We search Europe, check technical condition, history and documents, organize delivery to Bulgaria and stand behind the process with the group's name.
The ELG ecosystem
We're not alone. An entire holding stands behind us.
Every company in the group adds specific value for you, from leasing to insurance and the service partner network.
Autoplaza
Sales + Imports
4,000+ cars
Amigo Leasing
Leasing · 13 cities
3,500+ contracts
Uplease
Financial leasing
2,000+ contracts
Simpl
Car-as-a-Service
300+ cars
Cazam
Online sales
Digital platform
Leasing directly from the holding
A down payment from 15% may be available subject to approval. Amigoleasing, Uplease and SIMPL work directly with you on an individual offer.
Insurance at preferential rates
Through the trusted insurance broker, you can receive an individual offer for comprehensive and liability insurance.
Service network in 13 cities
Through Amigo Leasing's network, you have access to service partners in Bulgaria, not only Sofia.
The team
The people you'll work with
We're not anonymous. Every team member has a direct phone and email — because trust starts with a personal approach.
Import Director
Dimitar Vasilev
12+ years on the European automotive market. Knows the main B2B auctions and personally approves vehicles before purchase.
Consultant
Martin Kostov
B2B auction specialist and vehicle sourcing expert. Works with Auto1, Openlane and eCarsTrade daily. Shortlists offers according to what you are looking for.
Logistics & Documents
Elena Nikolova
Coordinates transport, customs clearance and registration. Knows every step of the document maze — so you don't have to.
Finance
Ivaylo Petrov
Leasing and insurance specialist from Amigo Leasing and Uplease. Finds the best financing terms — quickly and without unnecessary bureaucracy.
Trust
Transparency, not promises
The numbers and facts you can verify yourself.
187 reviews on Google
Real rating from real clients — car sales since 2008.
Google Business Profile · Jun 23, 2026
DEKRA & TÜV
Independent check before purchase depending on the vehicle, market and available conditions
Carfax & CarVertical
Free vehicle history report
BSE-listed group
ELG is listed on the Bulgarian Stock Exchange.
Audited finances
Annual financial reports verified by an independent auditor
Legal information
B2B Access
Auto1 · Openlane · eCarsTrade · BCA — closed auctions, inaccessible to private buyers
13 cities
Amigo Leasing network with physical presence nationwide
5,500+ contracts
Active leasing contracts from Amigo Leasing and Uplease
Insurance broker
Preferential insurance prices from a leading insurance broker
Our principles
Four commitments we stand behind
Not slogans — concrete commitments you can hold us accountable to.
Transparency
Every price is broken down into components. Every document is accessible. If something is wrong with the car — we'll tell you, even if it costs us the deal.
Accountability
Behind every car stands a legal entity from a listed holding. We do not disappear after delivery; we stand behind the process.
No compromises on quality
We check technical condition, history and documents before purchase. When TÜV, DEKRA, Carfax or CarVertical are applicable, available reports are included in the decision.
Your car — your choice
We offer, inspect and advise. But the final decision is always yours. We never purchase a car without your explicit approval.
Ready to find your car?
Free consultation. No commitment. We respond within 2 hours during business hours.
No commitment · We respond within 2 hours · Mon–Fri, 09–18